UNPACKAGING THE UNAFFORDABLE: What SB 54 has in store for Californians.

Almost $1000 more a year for groceries. Which means the burden will fall most heavily on the 9-million low-income Californians who are already facing hard facts and harder choices.

The equivalent of a hidden $21 billion tax. It’s a cost that will come as manufacturers are forced to pass the price of SB 54 packaging mandates on a huge range of everyday goods.

Costs go up, choice goes down. Meanwhile, more companies will cut back on the products they offer in California, limiting price competition and choice.

More food rotting on shelves, more roadblocks for farmers. Reducing the availability of fresh fruits and vegetables, increasing food insecurity, making it harder to eradicate food deserts.

Along with $15.4 billion to replace what works with what doesn’t. With the state facing an unprecedented structural deficit, it would be utter irresponsibility to force a failed reinvention of our entire recycling system.

When nobody wins, nobody’s happy. Which explains why both industry and environmental groups are suing to stop this flawed and already-failed law.